We have been making this stuff with kids in mind since the 1990s. Everything we have learned about creating a nutritional balance, about keeping kids energy levels up and their bodies full of healthy* things is crammed into this convenient 250 ml package. There is so much wow no cow philosophy and basic common sense in a leakproof, portable, back pocket container that it is easy to forget that it’s just a drink, and not the answer to all of the world’s problems.